MEUNDIES | 2021
Comfort For All: Stretch Cotton Campaign
ABOUT | MeUndies’ new cotton fabric was designed to appeal to Gen Z consumers while exciting existing customers. I produced and casted this 360 campaign that touched all paid and owned channels. Campaign shoots spanned lifestyle, in studio, and a styled laydown shoot.
RESPONSIBILITIES | Creative Producer + Casting + Location Scout
Photography: Cara Robbins / Dunja Dumanski of SGD
