MEUNDIES | 2020
Evergreen Campaign: Journey To Comfort
ABOUT | The objective of this one was to create an evergreen campaign that educated the consumer on our soft fabric so we could be seen as more than just a “print brand.” MeUndies made a name for themselves with their fun, matching prints. But our fabric quality was actually top-notch, and not too many people actually knew it. We wanted to write a campaign that touted our softness as well as gave a background as to how we created our product—hopefully, to encourage people to give us a try. This was right as the pandemic began, so we needed to come up with an idea that did not require a shoot with talent. We decided to use illustration and stop motion.
RESPONSIBILITIES | Creative Production + Casting + Animation Liaison
Photography: Mario Sanchez @ Dust Studios / Dunja Dumanski of SGD
