MEUNDIES | 2022
Valentine’s Day: Match Me Just The Way You Are
ABOUT | This campaign was based on the reality of real relationships—ones that aren’t all rainbows and unicorns! We had fun with cliché Valentine’s Day moments (rose petals, teddies, etc) and used them to create ironic and funny vignettes. A major objective with V-Day was increasing AOV with matching pairs, a major selling point for our product. I casted all real couples for this campaign. Campaign shoots spanned lifestyle, in studio, and a styled laydown shoot.
RESPONSIBILITIES | Creative Production + Casting + Location Scout
Photography: Cara Robbins / Dunja Dumanski of SGD
