MEUNDIES | 2022
MeUndies Swim Launch
ABOUT | MeUndies customers were asking for swimwear so we were excited to give it to them! We crafted a launch with a focus on an editorial and aspirational feel, achieved on location at the Valley Capri. The campaign integrated beauty-inspired photography, using complementary flat lays to showcase the fluid motion of water cascading over recycled fabric. This thematic element served as the cohesive thread that united the entire campaign. Assets spanned social, web, video, growth channels and Los Angeles based billboards. Campaign shoots spanned lifestyle, in studio, and a styled laydown shoot.
RESPONSIBILITIES | Creative Production + Casting + Location Scout
Photography: Cara Robbins / Dunja Dumanski of SGD
