MEUNDIES | 2021
Home For The Holidays
ABOUT | Holiday is an important moment for MeUndies - our creative challenge was to position the extended range of apparel and underwear as giftable for the whole family. I casted real couples, families, and friends to mark the first holiday that people would be reunited with family since COVID. We focused on capturing the joy and thrill of being ‘home,’ alongside the sparkle of nostalgia. Assets created spanned a two month selling period, covering teasers, and multiple beats across email, social and growth channels. Campaign shoots included lifestyle, in studio, and a styled laydown shoot.
RESPONSIBILITIES | Creative Production + Casting + Location Scout
Photography: Cara Robbins / Dunja Dumanski of SGD
